Cupper's Tongue Insured for £10 million

May 15, 2009 - What does Bruce Springsteen, Dolly Parton and David Beckham all have in common? Asset Insurance! For professionals who make a living off their talents, protecting such assets may prove its not only be smart, but necessary.

For other such as Costa Coffee's Master Cupper - Gennaro Pelliccia - insuring his tongue is what matters most. For UK based company Costa Coffee, his taste buds are so valuable that they had it insured it for £10 million GBP or the equivalent of approximately USD $15.2 million.

A spokesman for Glencairn said: "The taste buds of a Master of Coffee are as important as the vocal chords of a singer or the legs of a top model, and this is one of the biggest single insurance policies taken out for one person. It shows how valuable Gennaro's tongue is to the Costa brand."