Nov 15, 2009 - For those specializing in the sale of decaffeinated coffee know that within certain circles
of the specialty coffee world, its almost taboo to mention this subject. But we believe that this market holds significant growth as baby boomers enter more advanced years.

Read our July 2009 "Updates in the Decaf Market" which was recently picked up by Entrepreneur Magazine discussing the outlook this market. Read more below...

September 11, 2009 - We've all heard about the beneficial effects in drinking coffee and its ability to prevent the onset of numerous diseases.But what exactly is it in coffee that provides us with these beneficial effects?

According to researchers chlorogenic acid and the formation of brown-colored melanoidins  is what most responsible for coffee's tremendous "antioxidant capacity".

Although these compounds exist in pre-roasted coffee (ie green coffee), the vast majority are formed during the roasting process. But not all coffee provides the same level of antioxidant capacity - as shown in Fig 1 - those coffee that have been decaffeinated/mild or rendered "soluble" have significantly less antioxidant capacity than regular drip coffee.

Figure 1: Antioxidant Capacity by Coffee Type

Although the terms "strong taste" and "medium' were used in the study, our guess is that this was simply the author's expression of the coffee's concentration and not so much an expression of roast level (ie. strong meaning a coffee with a darker roast)... 

Aug 23, 2009 - Does smoking affect the ability to taste is perhaps one of the most common questions we receive during our seminars. Well, its now been confirmed ....sorry smokers.

According to researchers at the Aristotle University of Thessaloniki, who studied 63 subjects, found that 85% of those who smoked performed worse on taste tests than those of the non-smoking control panel. Read More below....

Aug 13, 2009 - For those interested in taking a one day workshop, we will be hosting a one day seminar on Sept 24, 2009 - one day prior to Coffee Fest Seattle.

Register before Sept 1 and receive a $55 off the registration price. Our one day seminar will cover the following - click read more for more information.

One Day Seminar - (spanish)