For those specializing in the sale of decaffeinated coffee know that within certain circles of the specialty coffee world, it's almost taboo to mention this subject. But we believe that this market holds significant growth as baby boomers enter more in advanced years. Read our July 2009 "Updates in the Decaf Market" which was recently picked up by Entrepreneur Magazine discussing the outlook of this market.
In its pure state - caffeine, or 1,3,7-trimethylxanthine, exists as a white powdered alkaloid with an intensely bitter taste. Although coffee is most associated with caffeine, there are over 1,000 compounds in coffee making caffeine just a tiny fraction (~0.01%) of coffee's total composition.