For those specializing in the sale of decaffeinated coffee know that within certain circles of the specialty coffee world, it's almost taboo to mention this subject. But we believe that this market holds significant growth as baby boomers enter more in advanced years. Read our July 2009 "Updates in the Decaf Market" which was recently picked up by Entrepreneur Magazine discussing the outlook of this market.
In its pure state - caffeine, or 1,3,7-trimethylxanthine, exists as a white powdered alkaloid with an intensely bitter taste. Caffeine acts as a stimulant for the central nervous system (CNS) having the temporary effect of warding off sleep and restoring alertness in both humans and animals.